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python

Travel website

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python

Hello,

I have recently started my own travel company with a partner, and we are in the beginning process of building a website. I don't know much about conversion rate optimization. How much information should there be on a travel site? Should the CTA be at the top of the page or after some explaining text? Anyone out there hosting a travel site? How should it appear?

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h.mog

It depends on the type of travels you offer. Do you wish to sell package trips or spa retreats? If the product you are offering requires a lot of explanation, the CTA should be further down the landing page.

Here is an example of a travel site that offers retreats: https://zenluxurytravels.com 

They have a clear call to action in the center of the page and very few buttons to press.

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