Thanks for the response. I'm getting closer to a solution but unfortunately the ActionMap is pretty incomplete. It's not showing a lot of possible hooks that are present in the pagelines hooks documentation: http://www.pagelines...libs/hooks.html
Notable among the missing hooks is the "navbar_brand" hook that's actually part of the very helpful sample code provided on the link you provided.
The other disappointing thing I found is that the Hooker plugin also doesn't show a lot of these possible hooks so I'm learning all about the functions.php file now.
I found the pagelines-customize-plugin documentation and have installed that plugin: http://docs.pageline...ustomize-plugin
After adding the sample pretty much verbatim from the advanced hooks example I was able to replace the fixed nav title with my new code but the formatting is all wonky. I think that's just going to be a matter of editing the CSS to get things to fall in place.
Thank you for the pointing me in the right direction. Even though some of the tools don't seem to be working 100% the way I would have expected I'm at least a lot closer than I was.